| Spreading the Word (and the Lotion) in Small-Town Alaska A campaign for a new skin lotion sought to map the social network of Kodiak, Alaska to build an ad campaign around the person who was most effectively recommending the product to others. nytimes.com |
Banking on a Chemical Reaction Cosmetics makers are using pheromones to tweak the rules of attraction. nytimes.com |
Chin Augmentation May Be Recommended For Nose Job Recipients In order to ensure an aesthetically-balanced face, surgeons performing rhinoplasty should also assess the patient's need for chin augmentation, according to new research presented at the 2009 American Academy of Otolaryngology-Head and Neck Surgery Foundation (AAO-HNSF) Annual Meeting & OTO EXPO, in San Diego, CA. In fact, the research suggests that the focus on what complications may arise has changed. medicalnewstoday.com |
European Society Of Cardiology Guidelines For Myocardial Revascularisation The European Society of Cardiology (ESC) announces the release of new Clinical Practice Guidelines covering Myocardial Revascularisation. These guidelines were developed following pioneering and extensive co-operation between the ESC and the European Association of Cardio-Thoracic Surgeons (EACTS)... mnt.to |
Trauma Surgeon Develops Multidisciplinary Protocol To Eliminate Ventilator Associated Pneumonia Critically ill patients on a breathing tube are at risk not only from their injuries or diseases, but also from infections they can contract in the hospital. One of the most common infections is pneumonia from breathing tubes... mnt.to |